ABOUT GREYHOUND
The PR playbook is changing, so we rewrote the rules.
Not Your Average PR Team
Most growing brands don’t have an attention problem.
They have a narrative problem.
Their mission is compelling, but their story isn’t landing clearly yet.
That’s where we come in.
Too many brands chase vanity metrics like coverage, clicks and social media spikes. Success is measured by output, but the attention fades the moment the campaign ends.
The problem is not the channels or the tactics. The problem is a misunderstanding of what PR truly is.
PR is what dictates the public’s experience of your brand: the way people perceive your content, engage with your products, and interpret your presence.
It’s the amplification of your story, and without a story that truly matters from the start, no amount of visibility will make anyone care.
That’s why we created Greyhound: to help purpose-driven brands define stories that capture meaningful attention and build influence that endures.
Because the brands that win are the ones with the best stories to tell.
The Greyhound Method
Most PR firms focus on volume: pitching, posting, and hoping something sticks.
We focus on intention, starting by shaping narratives that align with your brand and create lasting influence.
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If your brand can’t clearly articulate what it stands for, visibility will just fall flat.
Why this works: When your messaging is compelling from the start, every post, article and ad lands more effectively.
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Facts explain, but stories stick. Unfocused pitches get ignored, so we start with strategy, find the stories that are truly newsworthy, and tailor every pitch around them.
Why this works: The media isn’t looking just to promote brands; they’re looking for stories that their audience will care about. -
Attention that feels forced fades. Attention that feels earned actually grows over time.
Why this works: The recognition you get actually moves the needle, strengthening your reputation over time rather than creating temporary spikes.
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One-off campaigns are often forgotten—but repeated, aligned exposure works.
Why this works: Your brand is seen as reliable, authoritative, and worth following. -
More stories and channels don’t make a brand stronger. Better stories in the right places do.
Why this works: When your message is shaped for the right audience, your brand is remembered, shared, and trusted.
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PR works best when strategy and execution are aligned. By working closely with your team, we co-create stories and experiences that feel authentic and resonate across audiences.
Why this works: You’re not just outsourcing PR; you’re building a shared narrative that truly reflects your brand and drives attention that sticks.
Meet the Founder
After nearly a decade in public relations, Devynne Kellogg noticed the same pattern again and again: brands chasing attention before defining what made them matter.
She founded Greyhound to help purpose-driven brands build visibility through clear positioning, compelling storytelling, and integrated communications strategies that extend beyond traditional PR.
Before launching Greyhound, Devynne led hundreds of campaigns for hospitality, lifestyle, wellness, and experiential brands, earning a reputation as a trusted advisor to both emerging and established businesses.
Today, she partners directly with founders to build narratives that drive meaningful visibility and lasting influence.